By gym operators, for gym operators.

Personalprogrammingforeverymemberofyourgym.Retentionisaprogrammingproblem.Notamarketingone.

9:41···
YOKE
Thursday · Week 3
Morning,
Maya.
Phase · Hypertrophy · Block 2 of 4
Today
Upper Power
45 min · Anchor: Bench
Recovery
Fresh
Sleep + HRV up
Streak
24 days
Personal best
Home
Train
Progress
Gym
Powered by Yoke

Yoke writes personalized weekly programming for every member, under your gym's brand. Members stay longer. Programming becomes a recurring revenue line you own. Built by a multi-club gym owner and trainer with twenty-five years in the industry.

0%
Of new members quit within six months.
IHRSA
5–25×
More expensive to acquire a member than to retain one.
Reichheld · HBR
0×
Longer retention when members feel their training is personalized to them.
Dr. Paul Bedford

Half your members quit in the first 90 days. Yoke is why yours don't.

Members quit because they don't know what to do when they get there. They wander, motivation drops, and within three months they're gone.

The third-party apps they're paying for exist because the gym isn't solving this. Members are buying personalized programming on their own, paying for the structure they came to the gym for in the first place.

The leak is structural, not promotional.

Member retention
−48%
Weeks 0–24
↓ industry baseline
The first 90 days
With structured programming
W0W4W8W12W16W20W24
App-delivered programming keeps members training. 81% stick with it, versus 52%when they're left to figure it out alone.
Journal of Strength & Conditioning Research, 2025

Three revenue lines. One subscription the gym actually owns.

The retention story is the reason. The revenue is the return.

Wallet recapture.

That fifteen dollars a month is going to Sweat, Shred, Peloton, Centr, the influencer app of the season. Yoke puts the programming inside your app at a margin you set.

$15Avg member spend / mo
Where the $15 goes today
  • Sweat
    22%
  • Shred
    18%
  • Peloton App
    14%
  • Centr
    11%
  • Influencer apps
    15%
  • Other
    20%
  • Your gym
    0%
Source · industry composite

Revenue on your terms.

Programming revenue doesn't have to live at the front desk. Bundle Yoke into your membership and raise dues. Sell it as a premium tier. Offer it standalone to non-members, traveling members, ex-members, people who'll never set foot in the facility. The subscription line exists on its own terms. Yours.

3Ways to sell it
Three ways to sell it
  • i.
    Bundle
    Rolled into membership dues. Raise prices a notch.
  • ii.
    Tier
    Premium upgrade above your standard membership.
  • iii.
    Standalone
    Sold solo to non-members, travelers, ex-members.
Margin · yours to set

Audience monetization.

Your following is bigger than your membership. It's already a media business you don't operate. Yoke turns it into recurring revenue from people who'll never train under your roof.

Followers : members ratio
Members vs followers
Members420
Followers3,400
Untapped reach2,980

Built by a gym owner and trainer, not a software company.

Liz Blakley on stage
Liz Blakley
Founder, Yoke
Rotation,not repetition. Each member gets their own program, and it changes with them. Always aligned with what they're training for. They never repeat a workout. Members who don't get bored, don't cancel.
Yoke handles the programming. Your trainers handle the people. Trainers can review, adjust, or take over any member's plan. When a member needs more than the baseline program, the dashboard tells the trainer. That's PT revenue your gym can capture.
Jillian Helton
Jillian Helton
Growth and Brand
Competitive wellness bodybuilder and content creator. Owns brand and growth.
Chad Gardner
Chad Gardner
Development and Product
3x founder, 15+ years as a software engineer, and a training client for 5+ years.

Set up once. Ships every Monday.

Your gym, your brand
Your mark
Powered · YOKE
01
Day one

We walk you through setup.

Brand, equipment, member roster. Your logo, your colors, your gym's name on the app. The gym goes live.

Sunday · 11:47 pm
Writing next week
Marcus T.Hypertrophy · W3Done
Sara L.Strength · W6Done
Devon R.Hypertrophy · W2· · ·
Priya K.Conditioning · W4Queued
Jamal A.Strength · W1Queued
02
Sunday

Yoke writes the week.

Every member gets a program personalized to their progress, built on the equipment you actually own.

YOKEnow
Upper Power · ready
45 min · Anchor: Bench
Mondaymorning · 6:00 am
Delivered
03
Monday

Programs publish.

Members open the app to a workout written for them. Nothing for you to schedule, send, or push.

Member status
312 active
1 at risk
Reach out today
04
Ongoing

Catch them before they leave.

The dashboard shows who's still showing up and who isn't. Yoke flags at-risk members. You reach out before they cancel.

Winning a new member costs up to twenty-five times more than keeping one.

Acquiring a new member runs five to twenty-five times the cost of retaining one. Run your numbers.

Revenue / your numbers
YK-CALC
Members
Avg monthly dues
Current annual churn
Yoke retention lift
+8%
Year-one protected revenue
$0
(Churned members × Retention lift) × Avg dues × 12
Estimate based on your inputs. Year-one run-rate; the 5–25× acquisition-cost range is from Harvard Business Review.

Members see your brand. Not ours.

Your logo. Your colors. Your updates, news, and events.

Yoke handles the programming and the retention work behind the scenes. To the member, the app is yours.

9:41···
I+
IRON + ANVIL
Thursday · Week 3
Morning,
Marcus.
Phase · Hypertrophy · Block 2 of 4
Today
Upper Power
45 min · Anchor: Bench
Recovery
Fresh
Sleep + HRV up
Streak
24 days
Personal best
Home
Train
Progress
Gym
Powered by Yoke
9:41···
FR
FITNESS REFINERY
Your gym

Updates

4 new
Announcement
2 days ago · Equipment
New squat rack platforms installed.
Coach
Yesterday · 6:14 PM
Liz · Coaching note
Phase 2 starts Monday. Recovery week first — back off 10%.
Milestone
Today · Community
Sarah hit 100 sessions.
Event
Closes Fri · Events
Summer Showdown signups open.
Home
Train
Progress
Gym
Powered by Yoke
9:41···
SA
STRATA ATHLETIC
Thursday · Week 3
Morning,
Elena.
Phase · Hypertrophy · Block 2 of 4
Today
Upper Power
45 min · Anchor: Bench
Recovery
Fresh
Sleep + HRV up
Streak
24 days
Personal best
Home
Train
Progress
Gym
Powered by Yoke

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